Our words pull no punches
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Through content writing, we tell stories and deliver ideas with examples.
When a business has a product or service to promote, it needs to be done strategically. Content writing includes describing a certain product or service by explaining its pros or cons. That is how you begin a product presentation.
Regarding copywriting, its main purpose is to grab prospective clients’ interest and draw them to a brand. Copywriting is everywhere – from call-to-action buttons to brief brand descriptions. In copywriting, one’s writing skills are put to the ultimate test. How does one express themselves briefly yet informatively?
To an extent, content writing and copywriting are interlinked. However, they have a crucial difference.
Content writing talks about an idea at length whilst copywriting is there to capture the reader’s attention. So, we could say that copywriting drives leads (new customers) to read your content. Then, content takes over and inspires the leads to stay.
These two segments of running a successful website are pivotal parts of funnel marketing. In the funnel, a business follows the consumer’s journey from being interested to being loyal. Essentially, content writing and copywriting are vital tools in attracting customers and exhibiting your brand.